Specialists in business communication, Vista PR plays an important part in the preschool PR landscape. PreschoolNews.net spoke to managing director Jane Pavia-Davis to find out more.

Hi Jane. Tell us how has the nature of ‘traditional’ PR changed over the last few years, with influencers and social media taking centre stage online?

“I have been working in PR for 23 years, so change is very familiar to me. Old lines have shifted and ‘communications’ have changed immeasurably. Everyone working in this industry is on a continual journey of learning, adapting, honing and shaping new frameworks for success. New platforms simply serve up more opportunities to tell our stories and effect change. In many respects social media has made our lives easier.”

Read the rest of the article here: Preschoolnews.net