Connections happen when people feel good. When a brand triggers a positive feeling, it makes a connection.
We work with ambitious consumer brands in retail, food, health, hygiene, toys, entertainment, fashion, nursery and sustainability. We make meaningful connections that improve commercial performance.
In an increasingly isolated world, dominated by algorithms and data, don't just add more noise, be a happy distraction.
From nostalgic throwbacks to confidence-fuelled “main character” moments, TikTok continues to shape the way trends emerge and spread across the internet.
February saw a mix of nostalgia, humour and heartfelt storytelling take over TikTok, with trends that balance comedy sketches, emotional connections and early-2000’s throwbacks.
Each month of 2026 we’re going to look back at our stand-out social media trends. Unpicking viral audios, dances and unexpected concepts that got the internet buzzing. Here’s our take on January.
From nostalgic throwbacks to confidence-fuelled “main character” moments, TikTok continues to shape the way trends emerge and spread across the internet.
February saw a mix of nostalgia, humour and heartfelt storytelling take over TikTok, with trends that balance comedy sketches, emotional connections and early-2000’s throwbacks.
Each month of 2026 we’re going to look back at our stand-out social media trends. Unpicking viral audios, dances and unexpected concepts that got the internet buzzing. Here’s our take on January.