Year-on-year growth for our back-to-school product press office driving backlinks and valuable exposure during this key sales season. 

In 2022, over a 6 week period we delivered:

= 191 pieces of coverage 

- 376 brand mentions

- 265 links to Start-Rite (97 follow)

- 35 influencer collabs

- 1 high profile ambassador endorsement and relevant newshook

- 60m reach

Click to watch the case study film on You Tube. 

We devise provocative campaigns to leverage Start-Rite brand awareness during key back-to-school period. 

In this award winning campaign we explored the role of digital media in the home. The results?

- 377 pieces of coverage including Daily Mail x3, The Mirror, The Express, Good Morning America, ABC News

- Featured globally across 5 continents

- Inspired 37,000 interactions 

Click to watch a You Tube film of two brand building case studies.

Play For Life. 

We linked Micro Scooters' nursery range of products with the emerging concept of Deliberate Play and improved healthy physical development. 

A content rich campaign, working with experts and uncovering new insights into play reached 12m parents via national and parenting media, influencers and a fun launch event. 

Click to watch a You Tube film of the campaign. 

National media product placement campaign to improve search rankings ahead of Xmas 2022. A hard wokring, always on Product Press office coupled with Creative SEO acheived:

- 114 pieces of coverage

- 16.5m people reached 

- Improved search rankings, related directly to our PR backlinks

Putting Graco car seats back on the map, We devised an engaging campaign that included paid media partners, influencers, a memorable H.A.P.P.Y acronym to improve safety measures when travelling with children and a Graco Spotify playlist. 

Paid, editorial and influencer coverage combined to reach 5m parents. 

Click to view the case study on You Tube. 

We created the microsite, The Graco Village, with the clear intention: Graco listens to parents and understands the challenges of parenthood. 

Exclusive insights, media, brand and infuencer collaborations. linked parents to support. We also created Graco's first and important charitable collaboration with PANDAS, who support parents experiencing post-natal depression. 

The campaign reached over 3m parents. 

Click here to see the campaign case study on You Tube. 

A sustained influencer seeding campaign with high demographic style influencers raised and sustained an aspirational appeal for the Babyzen Yoyo. Influencer seeding was supported with media outreach. 

An editorial launch of the Air France collaboration, held at the beautiful, Ham Yard Hotel welcomed 28 media titles and high profile influencers to a brunch event supported by other french parenting brands and a presentation from the Babyzen founders. 

Over a 12 month period, we acheived  63 opportunities to reach Hopes Relief products in consumer and lifestyle magazines, parent and beauty blogs and trade media. 

We supported brand exhibitions and sourced case studies to demonstrate the effectiveness of the range. 

For National Eczema Week, we drove social media conversations, sharing and media coverage in key publications. We arranged a brand partnership with Baby swimming experts, Turtle Tots and created skin advisory films with a qualified Medical Herbalist, for Hope's Relief's You Yube channel. 

Coverage reached 780k people and drove over 49.5k views on Facebook.   

Vista was selected as the PR and marketing agency to launch the heritage Italian brand, Peg Perego into the UK market. 

Consumer and trade relations, events support, influencer marketing and advertising, Vista worked hard to put Peg Perego on the map in this highly competitive industry. In 2019, we launched 'The Face of Peg' and influencer competition to become Peg's #1 brand ambassador. 

Phil Howe, Country Manger Peg Perego UK commented about our time together: 

"Vista understand brand strategy. They provide a constant stream of ideas and provided outstanding support to Peg Perego in the early years". 

Running an always on product press office and influencer seeding for outdoor gear specialist LittleLife, we don't miss an oppportunity. 

Over a 12 month period we acheived 203 pieces of coverage, which garnered 31.9m reach and delivered 485 brand mentions in key national and parenting media titles.  

We supported the launch of the MAM Perfect Soother by inviting 300+ dental professionals to a presen Symposium during the IAPD Congress in Glasgow.

We delivered:

70 Attendees

Prepared press materials and media outreach.and coverage

Q&A

800 wd byline article for the BDJ

3x face-to-face dental trade media interviews

To raise awareness of the parent resource, My Phonics Kit, ahead of the first, compulsory Year 1 Reading Check, we had to cut-through vocal opposition to the test from teaching unions and literary experts.  

We focused on OUP’s reputation as an impartial and trusted children’s literary resource and made OUP’s social media and online platforms the go to places for advice. 

An 88% uplift in social media interactions was attributed to strong sales on Amazon.