The Benefits of Facebook Business Manager
December 30, 2020
Facebook’s Business Manager may not be something you’ve heard of, and if you have, you might be mistaken for thinking you don’t need to invest your time and effort in it. After all, you’re able to set up Facebook business pages and even run paid advertising without it. While this is true, there are some huge benefits to using Business Manager. Don’t be phased if it seems a little complicated and overwhelming to begin with; there are plenty of ways Business Manager can really support your business efforts on social media.
If you plan to work with an agency
Planning to bring a social media/PR/advertising agency on board to support your social media efforts? Business Manager is the safest way to give them access to your pages and ad accounts. By requesting access to your business assets through their own Business Manager, you will maintain control and will be able to see what the agency is doing on your behalf.
If your company has multiple employees working on social media
Through Business Manager you can assign people in your company access to the right pages and ad accounts without them having to be added as an admin through their personal Facebook account. For example, you may have someone on your team who runs the paid advertising for you, but doesn’t have anything to do with the day to day posting. Rather than giving the individual full access to all of your pages and ad accounts, you can assign them to just the ad account they work on.
Within Business Manager you can also decide on the level of access your employees have to your Business Manager assets. If you grant Admin access, you are giving individuals the highest control possible, meaning they can edit settings, people, accounts and tools. Employee access means that individuals can only work on assigned pages and accounts.
If you run multiple pages and ad accounts
Business Manager is designed to help you manage all of your pages, ad accounts and assets in one place. So if you look after multiple business accounts, Business Manager can help you to streamline your workload.
If you want better support!
Problems with Facebook pages and Ad accounts are a lot more common than people realise. If you’re using Business Manager, you’ll find it easier to get the support you need from Facebook to rectify the issue. Facebook is notoriously difficult to get a hold of otherwise…
If you sell directly
With the emergence of Facebook Shops it’s now easier than ever to sell your products on Facebook and Instagram. But if you want to set this up, you’ll need Business Manager. Your page and catalogue of products must sit under your Business Manager and from here you can start to build your Shop.
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